Objectives: A clear statement of the goals your marketing team intends to achieve.Metrics: The key performance indicators (KPIs) and other data points you’ll use to measure the success of the campaign.Alignment: A sentence or two that explains how the roadmap aligns with the business’s objectives.It also helps keep the team and stakeholders aligned.Ĭommon elements in a marketing roadmap template include the following: The pre-designed document provides a consistent format and structure for a chronological marketing plan of action. Getting started with the Smartsheet APIĪ marketing roadmap template features the components you need to complete a goal.
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